Neue Klasse: The Most Expensive Project in BMW’s History
BMW’s CTO, Frank Weber, stated that the Neue Klasse project, which will debut its first vehicle in late 2025, is the most expensive in the company’s 106-year history.
The new platform, which will be used for a sedan and SUV, features entirely new technology including architecture, battery cells, and high-voltage battery systems. Weber emphasized that Neue Klasse is a significant departure from previous BMW models and has the potential to revolutionize the automotive industry.
According to Weber, the Neue Klasse project will require customers to familiarize themselves with a significantly updated version of BMW’s features. One notable change is the replacement of the traditional iDrive controller with a full-sized head-up display that covers the base of the windshield from the A-pillar. This display will be visible to all passengers in the vehicle.
Neue Klasse: The Most Expensive Project in BMW’s History
The new platform, which will be used for a sedan and SUV, features entirely new technology including architecture, battery cells, and high-voltage battery systems. Weber emphasized that Neue Klasse is a significant departure from previous BMW models and has the potential to revolutionize the automotive industry.
According to Weber, the Neue Klasse project will require customers to familiarize themselves with a significantly updated version of BMW’s features. One notable change is the replacement of the traditional iDrive controller with a full-sized head-up display that covers the base of the windshield from the A-pillar. This display will be visible to all passengers in the vehicle.
Neue Klasse: The Most Expensive Project in BMW’s History
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